Steve Cram is a British Icon recognised as one of the finest athletes of his generation. He is a World, Olympic, European and Commonwealth medallist as well as 3 time World Record holder during his illustrious athletic career. He was recognised for his achievements by winning the BBC Sports Personality of the year in 1983, and receiving his MBE in 1986.
Steve began his broadcast career in 1995 with Eurosport and joined the BBC in 1998. He is the Chief Athletics’ commentator and has co-presented the last 3 Summer Olympic Games as well as the Winter Olympics in 2002 and 2010. Steve recently led the ESPN coverage of the Diamond League, the premier international athletics series, and is a regular contributor to BBC Radio 5 Live hosting popular shows such as 606 and Sunday Sport.
Outside of broadcasting Steve is involved with the English Institute of Sport and is also the Founder and Chairman of COCO (Comrades of Children Overseas), a WORLDWIDE charity set up to break down barriers to child education and reduce infant mortality.
Steve’s knowledge and experience of the sporting landscape, from individual athletic success to over a decade in broadcasting, makes him an ideal role model and ambassador for any brand. He is a recognised and sort after presenter and motivational speaker and has worked alongside numerous multinational and FTSE 100 companies delivering their key messages and entertaining clients along the way.